About Us

Practimize LLC was founded by Goran Markovic and Eliza Donovan, a married couple who shares a belief that no ideas are too crazy to be developed and brought to life.

Our Story

Making things work since 2014

When Goran married Eliza in 2014, they quickly discovered they shared a passion. Or rather they hated the same thing: things didn’t work as they should or have been built impractically and stupidly. Unfortunately, that turned out to be very common. So, Eliza and Goran had to take matters into their own hands.
First, they fixed, modified, and improved a 1990-built tractor. Then, they equipped their house with off-grid alternative energy.
Once they became parents, more tweaks and optimizations followed until finally, in 2022, they launched Practimize – a company specializing in practically optimized innovations.
We’re still at the start of our journey but we believe we can help others to practimize their lives and live better.