Optimized Practical Solutions for Everyone

What happens when a man with seemingly crazy innovative ideas meets a practically-minded woman and they start a family? All of the ideas get optimized from the practical point of view and put to the test! And once we’ve tested them and confirmed that they worked, we started a company so that everyone could benefit from our products and ideas.

Our goal is to help you practimize your life by offering practical and optimized products for your home and family.